True skincare is a long-term commitment,
nurtured by patience.
INCROYA was born from an insight-driven journey addressing the growing skincare anxiety.
In an era dominated by “instant results” and polished promises, people are gradually drawn into a spiral of uncertainty and choice overload.
We resist all approaches that promise shortcuts.
Genuine skincare is a long-term scientific exploration that honors the skin’s own ecosystem, rooted in science, patience, and rationality.
From a scientific perspective, our skin itself possesses "Incroyable" potential.
We advocate investing in this potential in a lasting and sustainable way. Skincare becomes more than a routine; it transforms into an optimistic ritual of self-investment.
Patented Rice
Probiotics
특허받은
쌀 프로바이오틱스
The probiotics used in out formulation are derived from Japanese rice. They not only strengthen the skin barrier and promote the skin’s own production of antimicrobial peptides to defend against external aggressors, but also reinforce the skin’s internal structure, improving the skin’s micro-ecological environment at its source
일본 쌀에서 찾은 프로바이오틱스는 피부 장벽을 튼튼히 하고 항균성펩타이드의 생성을 촉진해 외부의 공격을 막아줄 뿐만아니라 피부의 「벽돌틀」을 튼튼히 하여 피부의 건강한 환경을 마련하는데 기여합니다.
Patented Low-Salt
Amino Acid
특허 저염
아미노산
With a structure close to the skin’s natural proteins, these amino acids are less likely to disrupt the stratum corneum or the skin’s lipid barrier. Our low-salt formulation helps reduce eye irritation, providing gentle, skin-friendly cleansing power.
피부 본연의 단백질 구조와 유사해 각질층과 피지막을 무리하게 걷어내지 않고 특허받은 저염아미노산처방은 눈 자극을 줄여 부드럽고 피부에 친화적입니다.